Post NL: Post delivery - part of your life

This case study describes a campaign by PostNL, a mail company, which used social media to build a sense of belonging for its workers, improving staff retention and public perceptions.

Post NL: Post delivery - part of your life

Campaign details

Agency name: PublicisCategory: Dealer/Salesforce/Internal MotivationCountry: Netherlands

Background

Whereas TNT Post was an organisation mainly staffed by full-time postal workers, most employees at the new PostNL are working part-time. To attract the part-timers needed, PostNL is running a campaign called: 'Post delivery. Part of your life', aimed at the most important target groups: students, mothers and pensioners.

However, the turnover with part-time employees is a lot higher compared to full-timers: around 42% leave within a year. Resulting in a decline in quality and high costs...

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