Point of view: Chinnovation

This article considers how China is repositioning itself from its long-held role as a manufacturer to jumping on the innovation train.

Point of view: Chinnovation

Edward BellFCB Greater China

As we've all no doubt heard by now, China is retooling its economy. In a case of 'what got you here won't get you there', declining global demand for manufactured goods combined with a desire to climb up the IP food chain has meant that China has hitched its wagon to the innovation train. But how committed are they?

Regardless of what is to come, some large strides in this direction have been made already. Where intercity travel used to take days in old rattlers, China today has the world's most...

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