Pneumovax®/Merck: Chronic Fighter

Pneumovax®23/Merck, a vaccine to protect against pneumococcal disease, increased awareness of Pneumococcal Disease (PD) by launching a branded video and delivering messages to healthcare providers in the US.

Summary

Pneumococcal Disease (PD) is a serious but preventable condition that can affect those already struggling with chronic diseases such COPD, Diabetes or Heart Disease. Many may have little awareness that their chronic condition puts them at increased risk for PD.

The insights from a multi-phase behavioral research plan, relying heavily on Behavioral Economics and designed to accommodate subjects with certain chronic conditions for whom travel was sometimes challenging, were the foundation of the Chronic Fighter Campaign. "Chronic Fighter" was developed to address the irrefutable insight that "My Doctor and I are so preoccupied with my chronic disease that PD...

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