Plastic Oceans International: The Trash Isles

Rob Sellars

Plastic Oceans International, a non-profit company, put the issue of plastic pollution in our oceans on the global agenda by turning a country-sized patch of trash into the world's 196th nation.

Campaign details

Brand: Plastic Oceans InternationalBrand owner: Plastic Oceans InternationalLead agency: AMV BBDOCountry: United KingdomIndustries: Charities & voluntary organisationsMedia channels: Content marketing, Merchandise & free gifts, Online video, Outdoor, out-of-home, Public relations, Social media, Sponsorship - media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k

Executive summary

There is a danger lurking in our oceans. Lingering out at sea, just beyond our periphery. A danger which poses a threat to our wildlife, our ecosystems, our way of life, our planet. Yet it is something that...

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