PizzaExpress retail range redesign

PizzaExpress, the restaurant group, redesigned its At Home retail range to improve cross purchase consumption in the UK.

Design consultancy: BulletproofAdvertiser: PizzaExpress

Executive Summary

PizzaExpress is an iconic brand, loved by many for its dining experience and great tasting pizza that never disappoints.

However despite its large consumer base of over 10 million (7 million in restaurants and 3 million in retail), only 15% of PizzaExpress consumers shop the brand across both restaurant and retail channels. Recognising the significant opportunity to start behaving like a single brand to grow consumption across both channels, PizzaExpress appointed Bulletproof to rethink the packaging design across the 'At Home' retail range.

Bulletproof jumped into action, delivering a visual and...

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