Philips Pro Skin Advance Trimmer: The Big Leap

This case study describes how Philips, a technology company, increased brand awareness among a younger Indian audience using a Peer-to-Peer marketing contest strategy.

Philips Pro Skin Advance Trimmer: The Big Leap

Agency: Pulp Strategy Communications, IndiaClient: Philips India

Campaign strategy

India is the world's largest youth economy with 50% of Indians below the age group of 25. The overall Male Grooming appliances market is growing at an exponential rate, with 89% consumers adopting trimming as the most convenient way to get started with facial hair grooming.

The marketing objective at hand for Philips was to drive 17-25 year old students to become first-time users in the Electrical Male Grooming franchise and establish trimmers as the first grooming tool for new...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands