Pedigree: Get a friend and get a girlfriend
Isabela Albero
Campaign details
Brand owner: Mars PetLead agency: AlmapBBDOBrand: PedigreeCountry: BrazilIndustry Pets and petcareChannels used: Mobile and apps Media budget: Up to $500k
Executive summary
This case study describes how international dog food brand Pedigree used Tinder to both promote its brand and increase dog adoption numbers amongst Brazilian males. Pedigree knows that women adopt dogs much more often than men, so it decided to carry out an action to boost adoptions among men, which is how 'Get...