Campaign details
Agency: RAPP UK
It's that one person we all know; a list of IOUs longer than their arm.
Paypal wanted to show how easy it is to pay mates back for the things we owe them.
Strategy
App users are valuable customers to PayPal as they diversify the product penetration beyond basic checkout. To drive downloads, this campaign would need to highlight the Send Money button within the app as the easiest way to repay friends and family.
1 in 3 Brits has fallen out with a friend over money according to the Lotto Land survey, 2015....