Paper and pixels: Putting a digital stamp on direct mail

This article seeks to demonstrate how direct mail is not only defending its place in a digital world, but is becoming more important as the line between digital and physical blurs.

Paper and pixels: Putting a digital stamp on direct mail

Christopher Karpeno

How Direct Mail is Becoming a key Player in the Digital World

As connectivity is embedded into society, the lines between the physical and digital worlds are blurring. Pretty much every action now leaves a trail of data that reveals a person's daily activity in detail. From sharing thoughts on social media to sophisticated health tracking technologies to cookie-enabled targeting, this data footprint reveals valuable consumer insights that can be mined for marketing gold.

For marketers, the crucial step then becomes delivering clear messaging that spans the blur...

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