Papa John's perfects its recipe for delivering on digital

This event report discusses how Papa Johns, the pizza chain, has attempted to stay ahead of its competitors on digital in the US.

Papa John's perfects its recipe for delivering on digital

Stephen WhitesideWarc

"We just hired a new agency," Jim Ensign, vp/global digital marketing at Papa John's International, told delegates at OMMA Mobile, a conference held in New York as part of Internet Week 2014.

Many of the details behind America's third-largest pizza chain moving its creative duties to a new shop already were familiar to the conference delegates:

  • the arrival of a new CMO, in the person of Bob Kraut;
  • "several months of evaluation of the brand's advertising needs;"
  • the decision of incumbent agency ZGroup (part of Ft....

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