P&G's Pritchard to digital deadbeats: Game over
Geoffrey Precourt Warc
Building on a craft-versus-crap analysis of digital marketing introduced last year, Marc Pritchard – and the world's largest advertiser he represents – has moved beyond analysis to practice with a set of new standards that promise to rock online advertising on its heels.
"I'll make a confession," Procter & Gamble's Chief Brand Officer told an opening-night audience at the Interactive Advertising Bureau's (IAB) 2017 Annual Leadership Meeting (ALM). "Procter & Gamble believed the myth that we could be a 'first mover' on all of the latest shiny...