Pairing boldness with science: How Nissan uses big data to increase sales

This article explains how Nissan Motors is using big data, analytics and marketing science in the automotive sector to measure campaign success, increase sales and evolve its brand for younger consumers.

Pairing boldness with science: How Nissan uses big data to increase sales

Anna HamillWarc

This source content has been translated from its original Japanese.

Automotive manufacturer Nissan Motors is continuing its aggressive marketing strategy as it seeks to grow market share outside of Japan.

The iconic Japanese brand recognizes that domestic sales alone will not achieve the growth it aims for. It has turned its sights toward emerging markets as well as getting more out of strong sales markets in North America and Europe.

At the centre of the growth strategy is a renewed focus on using big data,...

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