Orthopedic Portfolio: Virtual waiting room

This case study demonstrates how Eli Lilly Japan, the pharmaceutical company, used a digital platform to enable medical representatives (MRs) to engage doctors.

Orthopedic Portfolio: Virtual waiting room

Casey Grant and Adam Weiss

Campaign details

Brand owner: Eli LillyLead agency: McCann Healthcare JapanBrand: Orthopedic PortfolioCountry: JapanIndustry DTC prescription products, Healthcare services, providers, Promotions to the medical professionChannels used: Mobile and apps , Sales promotionMedia budget: Up to 500k

Executive summary

This case study describes how Eli Lilly Japan created a digital platform so that medical representatives could engage doctors.

Every year, Eli Lilly Japan medical representatives (MRs) run more than 10,000 'lunch-and-learn' meetings with target doctors. However, it was widely...

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