Origin Energy: Rate My Roof
Executive summary
Product Description:
Australia is the world's second largest producer of coal and third largest producer of gas. Australia's biggest power company Origin Energy was facing increasing pressure to do more for renewable energy. They believe that solar power is the key to shifting Australia away from environmentally destructive methods to a more forward thinking, global, approach to energy generation.
Objective of the Campaign:
Getting people to go solar is complicated. There are a lot of things to consider like how much roof space do you need? How much will it cost? And are...