Orange Clean: Time To Wash

Hand soap brand Orange Clean encouraged children in rural China to wash their hands with soap through an engaging soap bottle.

Agency: Geometry Global Hong Kong

Campaign Strategy

Every year, 1.7 million children under the age of five were killed by diarrhea and pneumonia. Handwashing with soap is among the most effective and simplest ways to prevent this global tragedy. However, getting children to wash their hands properly can be a challenge for developing regions like rural China. Despite China's rapid development, it remains a developing country where public education still falls behind in rural areas. When children aren't taught the importance of simple hygiene measures like handwashing, germs and viruses can easily spread.

Orange Clean is a Chinese brand...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands