Opel: The 'red button' to your Opel dealer

This case study describes how German car manufacturer Opel, used red button technology for the first time to launch its Corsa model.

Opel: The 'red button' to your Opel dealer

Meike Erlebach

Campaign details

Brand: OpelBrand owner: Adam Opel AGLead agency: Carat Deutschland GmbHContributing agencies: MRM McCann GmbH, Scholz & Friends Hamburg GmbHCountry: GermanyIndustry: Compact, small family carsChannels used: Television, Television - direct response, Websites & micrositesBudget: 1 - 3 million

Executive summary

For the first time ever in German television, a "red button" element, including regional targeting, was used during the Corsa TV campaign in 2015. While watching the spot, people were shown the address of...

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