Online and offline lessons from retailers in emerging markets

This event report looks at the lessons retailers in fast-growth economies can teach their more-established rivals in mature markets.

Online and offline lessons from retailers in emerging markets

Jo Bowman

Much of the knowledge transfer concerning bricks-and-mortar retail has seen best practice flow from mature to emerging markets. But businesses in China and across the developing world are proving they can teach Western companies a thing or two about selling on the web, delegates at The International Shopper Insights in Action Event, held in Prague in November 2013, heard.

Lies Ellison-Davies, global shopper marketing director at FrieslandCampina, the Dutch dairy group, reported that the appetite for online retail in China is huge. Approximately 600 million people in the country...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands