Observations from 12 years of an annual market research technology survey
Tim Macer and Sheila Wilson
meaning ltd
Introduction
How the survey operates
This paper examines findings from 12 years of an annual survey of market research companies on the technology they use and technology-related matters. Since 2004, meaning ltd has carried out the survey in partnership with a technology provider, which was nominated as the survey’s sponsor. In addition to providing funding for the work of the survey, sponsors have also provided technical resources to support the survey, as well as sample lists from their...