Obituary: Laurie Young - marketing practitioner, entrepreneur, consultant and writer

This obituary is for Laurie Young, who died suddenly on 18th September 2013, at the age of 58. It covers his varied career in marketing, including his own company specialising in services marketing and his work as a consultant.

Obituary: Laurie Young – marketing practitioner, entrepreneur, consultant and writer

Laura Mazur

The marketing universe lost one of its brighter stars when Laurie Young died suddenly on September 18th at the age of 58. Laurie was a truly genuine innovator. He combined intellectual depth and a passion and curiosity for ideas with the ability to get to the core of a business problem and come up with a sensible and effective solution.

A brief look at Laurie's portfolio career shows that he was something of a renaissance man. First, there was his acknowledged business/strategic marketing expertise, encompassing a range...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands