ONLY: The Liberation
Lars Samuelsen and Charlotte Porsager
Campaign details
Brand owner: BestsellerAgency: UncleGrey, North Kingdom, Camp David and DinamoheBrand: ONLY
Executive summary
This case study tells how in the face of declining sales, ONLY made the decision to re-evaluate how the brand marketed its collections. The creative solution it developed was an online interactive film experience called 'The Liberation', which was to be a fashion catalogue, a movie, a game, a music video, and the world's first on-demand, video retail environment. The project successfully managed to leverage digital, film, social media and e-commerce to...