Campaign details
Brand: OMOBrand owner: UnileverLead agency: FP7/DubaiContributing agencies: PHD Dubai, Magna DubaiCountry: Middle EastIndustries: Laundry productsMedia channels: Content marketing, Online video, Other & ambient media, Social mediaBudget: Up to 500k
Executive Summary
Kids today are the least active in history, as they spend, on average, less than an hour a day playing outside and getting dirty, which means they spend 23 hours idle and inactive.
That's not so good for a washing powder brand like OMO, whose "Dirt is Good" philosophy promotes an active...