Campaign details
Brand: OMOBrand owner: UnileverLead agency: FP7 McCann DubaiContributing agencies: Magna Global UAE, PHD Dubai, GoogleCountry: Middle East & North AfricaIndustries: Laundry productsMedia channels: Content marketing, Events & experiential, Online display, Online video, Public relations, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
OMO, a detergent brand with the global philosophy that Dirt is Good, promotes an active lifestyle, based on the idea that playing and getting dirty is crucial for kids' learning and development. But in the Middle East, owing to...