Nutralite: How Ganesha came to life to spread the message of healthy habits

This case study shows how Nutralite, a butter alternative brand, increased sales in India by making innovative use of a 3D hologram in an experiential campaign.

Nutralite: How Ganesha came to life to spread the message of healthy habits

Ketan Rambhia, Mehak Jaini

Campaign details

Brand: NutraliteBrand owner: Zydus Wellness LtdLead agency: DDB MudraContributing agencies: NutraliteCountry: IndiaIndustry: Dairy products, fats, oilsMedia: Events & experiential, Outdoor, out-of-home, Product sampling, Public relations, Social media, Sponsorship - event, property, Word of mouth, advocacyBudget: Up to 500k

Executive summary

Nutralite, a healthier alternative to butter, had found few takers because of credibility concerns. In order to overcome our modest budgets and target the booming health...

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