Nutralite: How Ganesha came to life to spread the message of healthy habits
Ketan Rambhia, Mehak Jaini
Campaign details
Brand: NutraliteBrand owner: Zydus Wellness LtdLead agency: DDB MudraContributing agencies: NutraliteCountry: IndiaIndustry: Dairy products, fats, oilsMedia: Events & experiential, Outdoor, out-of-home, Product sampling, Public relations, Social media, Sponsorship - event, property, Word of mouth, advocacyBudget: Up to 500k
Executive summary
Nutralite, a healthier alternative to butter, had found few takers because of credibility concerns. In order to overcome our modest budgets and target the booming health...