Nutmeg: Investment troubles? Just nutmeg it.
Agency: AMV BBDO
In the spring of 2016 Nutmeg was a relatively new start-up in the investment market, having just celebrated its third birthday. Customer growth had been good but steady, relying largely on word of mouth. The brief was to achieve a dramatic increase in customer numbers of 50% over a four month period.
Strategy
Nutmeg was established in 2012 as the antidote to the exclusive and non-transparent investment world.
Three years on growth was steady but brand awareness was low at 11%, even in Nutmeg's target market. The time was right for...