Nokscoot: Xi'an Troops

NokScoot, the airline, used figures of history to drive flight purchases and awareness among Thai youth thanks to its viral campaign.

Agency: Wavemaker Thailand

The Brief

Thais love travelling and it has become a key passion especially for Thai youth in recent years. The number of passengers has risen dramatically especially on international routes. NokAir saw the opportunity to expand its Far-Eastern network to capture the increased demand with the brand NokScoot.

However, the key challenge is that NokScoot has been perceived as a domestic airline because of the acquisition under NokAir branding. This has become the key barrier to fight against key competitive player in the international budget segment. NokScoot's campaign must solve this misperception as well as the...

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