Campaign details
Brand: NissanBrand owner: Nissan Saudi ArabiaLead agency: TBWA\RAADContributing agencies: TBWA\FULLSTOP., OMDCountry: Saudi ArabiaIndustries: Automakers & marquesMedia channels: Online video, Social mediaBudget: Up to 500k
Executive summary
There is only one country in the world where women are still prohibited from driving: Saudi Arabia. This changed in late September when King Salman bin Abdulaziz issued a historic royal decree granting women the right to drive.
It was an unprecedented opportunity for every car maker, but in particular for Nissan – a brand that underperforms in Saudi...