Agency: Juniper Park\TBWA
Advertiser: Nissan Canada Inc
Category: Long Term Success
Section I — Case Parameters
Business Results Period (Consecutive Months): January 2014 – June 2017
Start of Advertising/Communication Effort: January 2014
Base Period as a Benchmark: January – December 2013
Geographic Area: Canada
Budget for this effort: Over $5 million
Section IA — Case Overview
Why should this case win in the category (ies) you have entered?
What do you do if you have a new product that is really good – but not one that delivers an appreciably better experience than your better-known competitors? In a world of increasingly substitutable products with truly marginal differences, this is a situation that faces us all more often than perhaps we would like.