Nissan Canada: Conquer All Conditons
Agency: Juniper Park\TBWA
Case overview
What do you do if you have a new product that is good but not great – or rather not one that delivers an appreciably better experience than your better-known (and frankly, better-respected) competitors? In a world of increasing substitutable products with truly marginal differences, this is a situation that faces us all more often than perhaps we would like.
This is the story of how Nissan and its agency, Juniper Park\TBWA, responded to just such a challenge and developed the #conquerallconditions campaign initially for the Nissan Rogue, then...