Nickelodeon: Every Witch Way
Campaign Summary
This case study of Nickelodeon, the American basic cable and satellite television network, is an entertainment launch campaign to bring Every Witch Way, an "experimental" kids television series to "hit status" level among girls 6-11. By cutting through the clutter and offering fresh and entertaining content in all the places its core audience spent time – on air, online and in social— Every Witch Way helped Nickelodeon grow its kid and girl audiences by double and triple digits versus year ago benchmarks, leading to the series being renewed into its fourth season. Results included:...