Campaign details
Advertiser: NewsanBrand: NoblexAgency: DAVID Buenos AiresCountry: Argentina
2018 was the year of the FIFA football World Cup. Historically the most watched event in Argentina, a country that breathes football. No need to say it's high season for electronics retail.
Noblex is an Argentine TV manufacturer competing with Samsung, Sony and LG, offering a product that's similar in quality and in price (10% cheaper on average). But when it comes to technology, consumers prefer Asian brands.
The brand is the official sponsor of the national football team, but again they were competing...