New Zealand Breast Cancer Foundation: The Annoying Lump

New Zealand Breast Cancer Foundation, a non-profit organisation, created a lump using retargeting banners to drive women to book a mammogram.

Agency: Colenso BBDO

Product Description

The ten-year survival rate for Breast Cancer is 92%, when it's detected by a mammogram. However, 30% of eligible women over 45 ignore getting one. This makes mammogram awareness one of the biggest tasks for New Zealand Breast Cancer Foundation, with their objectives to dramatically increase the amount of women getting their annual mammogram.

Objective of the Campaign

Our target audience were women on the cusp of mammogram eligibility (35-50). Women who are older (50+) and have had mammograms before are much more likely to book in again, so the most effective thing to...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands