Agency: Colenso BBDO
Product Description
The ten-year survival rate for Breast Cancer is 92%, when it's detected by a mammogram. However, 30% of eligible women over 45 ignore getting one. This makes mammogram awareness one of the biggest tasks for New Zealand Breast Cancer Foundation, with their objectives to dramatically increase the amount of women getting their annual mammogram.
Objective of the Campaign
Our target audience were women on the cusp of mammogram eligibility (35-50). Women who are older (50+) and have had mammograms before are much more likely to book in again, so the most effective thing to...