Campaign details
Brand: NeutrogenaBrand owner: Johnson & JohnsonLead agency: J3Contributing agencies: J3 Studios, RepriseCountry: ArgentinaIndustries: Skin care, sun protectionMedia channels: Online video, Search marketing, Social media, TelevisionBudget: Up to 500k
Executive summary
Neutrogena is a personal care brand that struggles with poor results among Argentinians in terms of top-of-mind (TOM) awareness. The agency had to find a way for consumers to discover Neutrogena's high performance, lift sales and climb the TOM ladder.
Putting Neutrogena's portfolio to the test, skin cleansing wipes had two main benefits: they...