Netshoes: Free and Unlimited Internet Access. On your mobile.

This case study describes how Netshoes, Latin America's largest e-commerce firm in sporting goods, increased the conversion rate and drove online and via app sales by sponsoring free mobile browsing in Brazil.

Netshoes: Free and Unlimited Internet Access. On your mobile.

Campaign details

Brand: NetshoesAgency: MUVCategory: PromotionRegion: LATAM

Objective

Brazil is a big, emergent, connected and mobile country. Despite this, it is poor, expensive and in crisis. The country with the fifth most expensive telecommunication cost in the world, forcing 70% of customers to have pre-paid mobile phone plans and data packages with a limit of 10-20Mb per day.

And Netshoes, Latin America's largest e-commerce firm in sporting goods, has to operate within this scenario. A company with gross revenue of over USD 500 million...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands