Nestlé: KitKat Valentine - "Say You Do"

This case study explains how KitKat, the chocolate brand, used a fun video to increase sales around Valentine's Day in Vietnam.

Agency: J.Walter Thompson Vietnam & Mirum VietnamCountry: Vietnam

Continuing a 3-year tradition of getting young people in Vietnam to take a break for love on Valentine's Day, KitKat sought to be remembered as a sweet Valentine's Day gift for a loved one. However, among so many other (and more fancy) gift options, how could KitKat stand out?

Using a remake of a local pop hit "Say You Do", KitKat reminded youngsters that on Valentine's Day, it's the love you have in your heart that makes the best gift of all. The brand also provided a way for...

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