Near-field communication in action: Insights from Tapit

Tessa Thorniley

This report from the Digital Asia Festival in Beijing covers a presentation by Tapit, an Australian company that builds near-field communications (NFC) applications for mobile devices.

Near-field communication in action: Insights from Tapit

Tessa Thorniley

It’s a hot summer day. A young girl is waiting for the train. She spots a promotion on a poster for iced drinks at a local coffee chain. The chain uploaded the offer onto a smartposter that very morning just as temperatures starting soaring. The girl takes out her mobile phone, waves it in front of the advertisement and receives a money-off coupon. Then, after her journey, she goes straight to the nearest branch of the coffee shop and picks up her cut-price drink.

This is not a scene from...

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