Natural Confectionery company: How Jelly Phants were born
Agency: PHD
Introduction & Background
'If you're trying to disrupt the status quo and beat competitors, you're not going to do it by playing their game' (Darmesh Shah - Entrepreneur)
Our ethos at PHD is to 'find a better way'; to push boundaries and find solutions that shake up the status quo and improve performance.
The crux of this paper is about how, with a small budget of €131,000, our advertising campaign delivered the most successful ever launch for The Natural Confectionery Company (TNCC) in Ireland.
However, we need to go...