National Institute of Blood Transfusion and Untold Music Festival: Pay With Blood

This case study describes a campaign by the National Institute of Blood Transfusion in Romania which successfully increased blood donations among young people and first-time donors by partnering with a music festival.

National Institute of Blood Transfusion & Untold Music Festival: Pay With Blood

Campaign details

Brand: National Institute of Blood Transfusion & Untold Music FestivalLead agency 1: UM RomaniaLead agency 2: McCann RomaniaCountry: RomaniaIndustry: Destinations and locations, Public healthChannels used: Content marketing, Other & ambient media, Outdoor, out-of-home, Social media, Sponsorship - event, propertyBudget: Up to 500k

This was not a classic sponsorship case, but actually a bold partnership between an iconic event and public institution – all with the goal to save lives.

Pay with Blood is...

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