Nando's: How we drove the highest visit frequency on the UK High Street.

This case study explains how Nando's, the UK restaurant chain, launched a new loyalty scheme to gather data and understand its customers.

Nando's: How we drove the highest visit frequency on the UK High Street.

Kicatt Nohr

How did the campaign make a difference?

Nando's had built a fantastic customer base – but failed to build a customer database.

To retain its hard-won customers in the face of increasing high street competition, they needed to understand their audience better – and relaunched their loyalty card as a platform to build and maintain customer relationships.

Nando's customers had enjoyed free chicken for a long time. Suddenly asking for data in exchange for the same reward was a tough sell – so the brand...

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