Campaign details
Brand: NOW TVBrand owner: SkyLead agency: MEC, MEC WavemakerCountry: ItalyIndustries: TV channels, services, programmesMedia channels: Content marketing, Direct marketing, Online video, Outdoor, out-of-home, Search marketing, Social media, Television, Word of mouth, advocacyBudget: Up to 500k
Executive Summary
For the return of House of Cards, NOW TV asked MEC Wavemaker to devise a social campaign that would raise anticipation for the new season, as well as stimulate engagement and reinforce the link between NOW TV and House of Cards.
The series, produced and distributed in other countries by Netflix, is...