Mucinex: #SuperSickMonday

Mucinex, a brand of cold and flu relief, nearly doubled top-of-mind awareness by leveraging facts around the Big Game to connect with its US audience in a humorous way.

The Background

On top (but not top of mind)

Mucinex launched into the cold and flu category in 2004, quickly establishing leadership in the congestion segment. When its patent expired in 2014, the brand repositioned and transformed from a product known for just mucus into something that does more.

A new, kick-ass attitude rallied fighters to stop taking sick lying down and end the misery of sickness. Mucinex was served up as the ultimate cold and flu fighting weapon. And it was done with humor, with an icon reborn—Mr. Mucus was ejected from your chest and into the real world,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands