Mr. Sketch: Farting Fruit

This case study details how Newell Brands, a consumer goods company, reinvigorated its Mr Sketch brand of scented children's markers in North America.

Farting fruit breathe new life into Mr. Sketch

Client: Newell Rubbermaid

Agency: BBH New York Lead Agency

Locations: USA, Canada

Campaign Summary

This case study by Newell Brands, an American worldwide marketer of consumer and commercial products, is about Mr. Sketch, the company's largely forgotten coloring brand, and how it made headway in a category dominated by Crayola. The answer? Farting fruit.

  • By leveraging the benefit of creativity stimulated by Mr. Sketch's unique scents, the brand that had had no marketing support in over 20 years was revived.
  • And in doing so, Mr. Sketch significantly lifted awareness, share, and distribution...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands