Monty Bojangles Taste Adventures
Agency: Springetts Brand Design Consultants
Executive summary
Having helped The Monty Bojangles Company to completely re-present their chocolate truffles offer and to redefine the category, Springetts were tasked with creating an identity for their seasonal gifting portfolio. This identity was to span multiple pack formats and offer unique branding to a family of sharing and special occasion products. The purpose of these is to expand the reach of the brand and to add value through the introduction of increased price points, whilst remaining true to the core values of the brand.
16% of total sales...