Campaign details

Agency: Garp integrated
Country: Czech Republic

Background

The number of competitors increases every year, therefore we need to offer our customers more than others. As parents have a hard time getting their children off digital devices, Brumik came up with a specific solution: Brumik helps parents to teach their children about things outside of computers, tablets or phones. Brumik doesn't want to teach kids how and what to do, but shows them nature and helps them discover things around them. The client wanted to show that Brumik is a helper for parents and is a friendly assistant for children, to distinguish from Brumik's competition in the area of children's snacks and desserts.

National context of the campaign

We took into account context of other European markets, such as Slovakia, Poland, Croatia, Greece, Bulgaria, Russia and Latvia, as the concept was also implemented into parts of Europe.