Mobile World Congress 17: A summary of innovations and their applications for brands
Over 108,000 attendees, from 208 countries and territories, 3,500 press and media, and more than 2,300 companies attended the Mobile World Congress this year. Visitors explored GSMA Innovation City, NEXTech Hall, not to mention 4YFN down the street! What were the key trends and takeaways for marketers? Havas Group and Mobext, official MWC17 tour sponsors, walk us through their key findings.
Context: Mobile-First
Why has MWC become so popular? 2 out of 3 digital minutes is spent on mobile....