Mint Innovations: A refreshing European and sensorial qualitative experience

This paper describes how Symrise, the flavour and fragrance producer, was looking for new ideas and business opportunities for its Mint business line.

Mint Innovations: A refreshing European and sensorial qualitative experience

Laure BoisierLb Qualitative Research, FranceSandra CorneauSymrise, France

Introduction

One of biggest challenges for flavour houses is to design the right flavour that translates the emotional engagement that consumers have to a specific product or brand. Optimising all product dimensions should reinforce the attractiveness and lead to products with high success on their market.

A cross country qualitative research – France, Germany and Russia - using a dual methodology (online insights community followed by sensory exploration workshops) allowed delving in the understanding of emotions and sensory experience elicited by...

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