Ministry of Power, Energy & Mineral Resources (India): Electricity Week - optimism footing into realization
Ummiya Rahman
Campaign details
Brand Owner: Government of BangladeshLead agency: Grey Advertising BangladeshBrand: Ministry of Power, Energy & Mineral ResourcesCountry: BangladeshIndustry: Government, social policyMedia: Events and experiential; Newspapers; Social media; TelevisionBudget: 500k - 1 million
Market background and cultural context
Bangladesh was moving towards a lower-middle income economy. This meant economic activity was rising and that would require a seamless power supply. To ensure this growth, the Ministry of Power, Energy and...