Microsoft: United Against Cybercrime

Microsoft, a multinational technology company, promoted its efforts to tackle cybercrime at an event that showed how the persecution of cybercrime begins the moment it is detected.

Campaign details

Brand: MicrosoftAgency: Burson-Marsteller

Summary

Every second, 12 people are victims of a cyber attack and, at the end of the day, the number rises to one million around the world. Understanding this context, Burson-Marsteller and Microsoft's communications department developed a PR strategy through digital channels and traditional media, enabling more than 3 million people to be sensitized on this topic while positioning Microsoft's commitment with local authorities in the fight against cybercrime.

Context

Cybercrime costs the global economy up to $500 billion annually. For this reason, as a technology services provider, Microsoft was interested in...

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