MetLife Japan: #ChangeRougo

MetLife Japan, a life insurance company, made the conversation around life after retirement easier in Japan by launching a multi-media call to action campaign.

What was the irrefutable consumer insight?

Despite being among the world’s healthiest and most financially prepared citizens, Japan’s view of old age is overwhelmed by anxiety.

Describe the marketing challenge.

Over its near 150 year history, MetLife has regularly embraced change in order to maintain its leadership position. Today, as the pace of change continues to accelerate for companies and consumers alike, MetLife is once again executing a ground-up transformation across its organisation, this time evolving from a traditional, sales-push business model and responding to the rapidly evolving needs and elevated expectations of today’s insurance consumers.

Our transformation started with...

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Insights Team
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