Mercedes-Benz: 4MATIC Adaptive Book

Mercedes-Benz, an automotive company, launched a customer-focused campaign around its 4 Wheel Drive technology in Italy, by creating a story that adapts to the customer's journey.

Agency: Gruppo Roncaglia

Product Description

Mercedes-Benz has a huge focus on Innovation, constantly investing in research and adopting cutting-edge tech solutions. Their 4 Wheel Drive system is the most advanced on the market, able to adapt automatically in every condition and granting the best performances. The brief asked to position this technology, built around customer needs, able to react to different situations in unique ways. In order to communicate this level of innovation we put the users at the center of the experience, engaging them in their own context, in an exclusive and personal way.

Objective of the Campaign...

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