Meet Halfway: The story of two online brands creating one-of-a-kind offline experiences

This case study describes how PayPal and Airbnb incentivised its global consumers to book an Airbnb using PayPal during the holiday season with a $50 off coupon.

Meet Halfway: The story of two online brands creating one-of-a-kind offline experiences

Agency: CP+B LA / Noble People

Summary

We began with a fairly typical co-marketing request: incentivize consumers to book an Airbnb using PayPal during the holiday season (11/16-12/31/2015) with a $50 off coupon.

The brief asked for a landing page describing the promotion, a display campaign and an introductory email blast. The goal was to attract 2,000 bookings during this promotional period, ultimately providing $100K of value to joint users of PayPal and Airbnb.

The objectives were clear; however, the incentive was pretty small. The highly cluttered...

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